Benji recently contributed to Inc., one of the most recognized and well-respected business publications in the world. Benji and 10 other Young Entrepreneur Council (YEC) members give their best tips on building a team of happy employees in the The New Rules of Team-Building Activities. With MorrisCore companies consisting of ~30 virtual employees, Benji gave this advice on taking trips to conventions: “We have virtual teams, and so far it’s worked well to fly designated team members to a convention that is related to a project they’re working on. We give them a few days on the front or back end, so we can have a retreat to work on company-related tasks–but still get to have fun being participants of the convention.” You can find the original post on Inc. here.
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Benji Rabhan, along with other Young Entrepreneur Council (YEC) members, contributed to a recent post in Mashable. 14 Tips to Nail Down Demographics gives the business world advice on where to begin when researching your customers. Benji shared his expertise in online marketing with this piece of advice: “We often need to identify the viability for a company to grow online. A common resource we use as a ‘first look’ research method is a free tool offered by Google called the Keyword Tool. This tool allows you to get an idea of how often someone searches for a certain product, service or general search term. Most importantly, you can see how competitive that market is online. Most people look at a competitive market as a bad thing because of the barrier to entry. However, with online marketing, we like competitive spaces because we know there is money to make, and we are great at what we do.” You can find the original post on Mashable here.
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