If you’ve been following Benji’s most recent posts, you know that Benji recently posted a two-part series on conversion rate optimization in Business2Community. These articles received such a good response for the B2C readership, his articles were both syndicated to the Yahoo! Small Business section! Here is an excerpt from each piece, educating readers on the new wave of web optimization, conversion rate optimization: “‘Conversion rate optimization’ is a relatively recent expression assumed to have evolved from ‘search engine optimization.’ The idea is to make every webpage as effective as possible at getting customers to ‘convert’ from one stage in the desired process to the next. This can mean anything from clicking on a page to buying a product. There are two types of conversion rates: micro and macro. It’s important to differentiate between the two. Micro-conversion rates measure small-scale conversions. Macro-conversion rates measure larger conversions. Most macro-conversions are made up of several micro-conversions.” To read the full article, please visit the original post here. “Split testing is the best way to find out which change has the greatest effect on your website conversions. Split testing is the idea of splitting traffic to your site — with one half going to one version of the page, while the other half visits a different version of the same page. Whichever page posts a higher conversion rate is the winner.” To read the full article, please visit the original post here. Keep following Benji’s blog for more news on his latest contributions as an industry expert and a thought leader in the business world.
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Benji Rabhan, along with other Young Entrepreneur Council (YEC) members, contributed to a recent post in Mashable. 14 Tips to Nail Down Demographics gives the business world advice on where to begin when researching your customers. Benji shared his expertise in online marketing with this piece of advice: “We often need to identify the viability for a company to grow online. A common resource we use as a ‘first look’ research method is a free tool offered by Google called the Keyword Tool. This tool allows you to get an idea of how often someone searches for a certain product, service or general search term. Most importantly, you can see how competitive that market is online. Most people look at a competitive market as a bad thing because of the barrier to entry. However, with online marketing, we like competitive spaces because we know there is money to make, and we are great at what we do.” You can find the original post on Mashable here.
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