In a recent article at The Agency Post, New York Time’s bestselling author Benji Rabhan shared how an open work schedule at his company makes a real difference to the employees of MorrisCore. “Our team members work wherever they want to; this enables them to travel or get things done for their families”, Benji stated. Employees at MorrisCore enjoy this freedom as long as things are getting done at the company. “This has been extremely helpful in keeping employees happier and enjoying their jobs more.” You can find the original post on The Agency Post here.
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Earlier this year, Benji shared “Test Before You Test” insight on The Agency Post.  The “Test Before You Test” method involves “gathering data involving actual behavior in the most low-risk, low-cost way.”  Benji says that traditional testing methods are oftentimes not reliable – at times people being tested (for example, in a focus group) truly believe they act a certain way when really they act quite differently.   Benji asserts that the “Test Before You Test” method is much cheaper than traditional testing methods – like surveys – and yields more conclusive data: “Testing before you test means you are testing to determine real behavior, not filtered or perceived behavior or imagined scenarios. You’re not “asking” consumers which toothpaste they prefer; you’re following them down the toothpaste aisle and seeing which one they actually buy.   By testing your way to success, you get where you want to go much faster and with much lower risk. And if you’re racing against time, the economy or a competitor, that’s a huge advantage.”   You can find the original post on The Agency Post here.
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Last week, Benji joined the Young Entrepreneurial Council (YEC) in sharing hopes for where they’d like their company to be in 10 years.  The post was featured in AllBusiness Experts and is part of a continuous promotion for #StartupLab – a free mentorship program for entrepreneurs founded by the YEC. When asked where he sees his company 10 years from now, Benji shares that his core motivation lies in subsidizing startups and creating a happy work life for his employees: “In 10 years, I predict that my company will have spun off at least six successful subsidiary startups, which will all be run by someone other than myself. My core team members will love their new jobs in the family or will be at the point where things are good enough for them to consider early retirement.” You can find the original post on AllBusiness Experts here.
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Benji has some exciting BREAKING NEWS to share with the world… Convert Every Click: Make More Money Online With Holistic Conversion Rate Optimization, Benji’s newest book, was officially  named to the New York Times Best Seller list!!! 9781118759677_p0_v1_s260x420 Convert Every Click was released just 11 days ago, but has been atop the Barnes & Noble Top 100 and the Amazon Best Seller lists since it was on sale. This exciting news makes Benji a New York Times Best Selling Author, a Barnes & Noble #1 Best Selling Author, and an Amazon Best Selling Author! He would like to thank his family and friends, his team and contributors, and the rest of his supporters for helping him make this happen. You can find Benji’s book available for purchase here.
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Recently, Benji shared advice about how to implement the “Test Before You Test” strategy into your life on the Good Men Project. The “Test Before You Test” strategy involves setting up real-life scenarios that mimic your ideas in order to see if they would excel in the real world.  If they don’t, you’ve saved yourself a significant investment of time and money. Benji suggests that the “Test Before Your Test” strategy will increase your successfulness in life overall: “It’s easy to measure risk and payoff in business because you can assign a dollar value to each outcome. But in your personal life, the risks are emotional and personal. We can all identify a time when we took a risk and ended up disappointed or upset because of it. Although life is unpredictable, using Test Before You Test can reduce your risk and help you build a better life. Over time, using Test Before You Test to help you make decisions can have a snowball effect. Your desire for happiness can be achieved faster and with more successes than failures. I’ve found this to be true for my personal life, my business, and my family.” You can find the original post on Good Men Project here.  
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Benji’s latest book, Convert Every Click: Make More Money Online With Holistic Conversion Rate Optimization, was released earlier this week.   Despite being released only a few days ago, Convert Every Click has already made the Barnes & Noble Top 100.  Not only has Benji’s book earned a spot on this coveted list but also Convert Every Click has held and maintained the No. 1 spot!   Here’s a description of Convert Every Click, as seen on Barnes & Noble: “In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls “holistic conversion rate optimization.” Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.”   You can find Benji’s book available for purchase here.
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Benji’s highly anticipated second book, Convert Every Click is set to be released on September 23rd.  Benji’s new book acts as a guide for creating more online revenue by conversion rate optimization.  You can find Benji’s book available for purchase on Amazon here. Benji became a No. 1 bestselling author with the release of his first book, Failure Is Obsolete: The Ultimate Strategy to Create Recurring Success in Your Business and Your Life.  The book received numerous rave reviews including being called a “simple, life-changing concept” by Susan Kruger.  Benji’s first book is also available for purchase here.
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This week, MorrisCore received the honor of being named to 2013’s Empact100 list.  This list honors companies that have made an impact in their industry and on the economy as a whole.  It also is bestowed to companies that act as a source of inspiration to aspiring entrepreneurs.   The Empact100 list, created by Empact Showcase, is in no special ranking or order, but you can find MorrisCore as number 37 by visiting the list in its entirety here.
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Earlier this year, Benji joined members of the Young Entrepreneurial Council (YEC) in contributing tips to online publication, Lifehack.  The YEC members all shared their favorite tool for tracking employee time. The post was part of a regular series on Lifehack called Ask the Entrepreneurs.  Benji recommends oDesk for tracking employee time: “oDesk is an oldie, but a goody.  We use this for our entire team, or times when we have to hire out for special projects. It’s known for a reason, and well worth the investment.” The YEC continues to promote #StartupLab, a free online mentorship program for promising young entrepreneurs. You can find the original post on Lifehack here.
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Benji, along with members of the Young Entrepreneurial Council (YEC), recently contributed insight to AllBusiness Experts.  The YEC members were asked: what are the hardest business lessons to learn as a leader?   Benji advises that although it may be tedious work, good documentation can make a difference in the long run: “One of the hardest lessons I’ve had to learn was how important it is to document everything in your company, even though it’s a pain for everyone at the time. When you start to grow, there comes a point in time when not having good documentation can really hurt, and I’ve been there.” Benji and the YEC recently launched #StartupLab, a “free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library, and email lessons.”   You can find the original post on AllBusiness Experts here.
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